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Foursquare City Guide, commonly known as Foursquare, is a local search-and-discovery mobile app which provides search results for its users. The app provides personalized recommendations of places to go near a user’s current location based on users’ previous browsing history and check-in history. The service was created in late 2008 and launched in 2009 by Dennis Crowley and Naveen Selvadurai. As of 2016, Foursquare had 50 million monthly active users. As of 2011, male and female users are equally represented and also 50 percent of users are outside the US. Foursquare lets users search for restaurants, nightlife spots, shops and other places of interest in their surrounding area. It is also possible to search other areas by entering the name of a remote location.
The app displays personalized recommendations based on the time of day, displaying breakfast places in the morning, dinner places in the evening etc. Recommendations are personalized thesis on factors that include a user’s check-in history, their «Tastes» and their venue ratings. Tips are limited to 200 characters in length, but can include a URL to link april an external site with more information, and can include a photo. Foursquare has a defined list of «tastes» in particular food items, styles of cuisine or environmental aspects, which users may add to their profiles to let the app know what they like. The app uses natural language processing to match a user’s tastes with the tips at nearby venues that mention them. Foursquare uses its own proprietary technology, Pilgrim, to detect a user’s location. GPS signal, cell tower triangulation, cellular signal strength and surrounding wifi signals.
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The app uses the location service to track a user’s location in the background, enabling push notifications of things the user might find interesting in their vicinity. It uses this ability to learn about the kinds of places a user likes, based on when and how often they visit different venues. It then uses this data to improve a user’s recommendations and gauge the popularity of a venue. In addition to leaving Tips, Foursquare lets users rate venues by answering questions. The questions help Foursquare understand how people feel about a place, including whether or not a user likes the place, how trendy it is, its cleanliness, and its noise level.
It also uses these questions to fill in missing venue information such as asking whether the venue takes credit cards, or whether it has outdoor seating. Foursquare gives each venue a numeric score between 0. 1 and 10 to indicate its general popularity when compared to other venues. Scores are calculated automatically factoring in check-in data, explicit user ratings, tip sentiment, foot traffic behavior and other signals. Users can add venues to a personal «to do» list and curated lists to track neighborhood hot-spots or things to do while traveling.
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