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Images posted on Twitter by a marketer in Austin, Tex. Eric Tucker, a 35-year-old co-founder of a marketing company in Austin, Tex. But his recent tweet about paid protesters being bused to demonstrations against President-elect Donald J. Trump fueled a nationwide conspiracy theory — one that Mr. Tucker’s post was shared at least 16,000 times on Twitter and more than 350,000 times on Facebook. There were no such buses packed with paid protesters.

Here, The New York Times deconstructs how Mr. Tucker’s now-deleted declaration on Twitter the night after the election turned into a fake-news phenomenon. It is an example of how, in an ever-connected world where speed often takes precedence over truth, an observation by a private citizen can quickly become a talking point, even as it is being proved false. Tucker, who had taken photos of a large group of buses he saw near downtown Austin earlier in the day because he thought it was unusual, saw reports of protests against Mr.

Trump in the city and decided the two were connected. Anti-Trump protestors in Austin today are not as organic as they seem. Here are the busses they came in. Tucker said he had performed a Google search to see if any conferences were being held in the area but did not find anything. The buses were, in fact, hired by a company called Case study for business Software, which was holding a conference that drew more than 13,000 people. I’m also a very busy businessman and I don’t have time to fact-check everything that I put out there, especially when I don’t think it’s going out there for wide consumption.

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Several hours later, the first important step occurred. Tucker’s tweet was posted to the main Reddit community for Mr. A user on Free Republic, a conservative discussion forum, linked to the Reddit thread about Mr. A reporter at the Fox television station in Austin contacted Mr. Coach USA buses involved in the Austin protests. But that did little to stem the online furor.

Hughes said in an interview on Thursday. I just kind of wish people looked into facts before they go ahead and do something like that, because it could be easily debunked based on a quick phone call or two, or a couple emails. Tucker was replying to queries on Twitter about whether he had proof to support his claim. That admitted lack of evidence, however, had little effect. Gateway Pundit posted a story using Mr. The story line became a prominent one throughout the conservative blogosphere, with other sites incorporating Mr.

Tucker’s tweet into posts about paid protesters, referring to him as an eyewitness in Austin. Tucker considered deleting his tweet about the buses, but Mr. Trump might have been relying, at least tangentially, on the erroneous message he had sent about the buses, Mr. I don’t want to say why Trump tweeted when he tweeted. I just don’t know and I truthfully don’t think any of us will ever know.

11 Doreen Jarman, a spokeswoman for Tableau, said the company issued a statement to the local television station KVUE and The Austin American-Statesman on Nov. 11, saying that the buses were connected to the company’s conference. The American-Statesman posted an article online shortly after noon, said Asher Price, the article’s author. Tucker’s initial tweet continued to generate thousands of shares on Facebook through Free Republic and pages like Right Wing News and Joe the Plumber.

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