Cover letter write

Cover letter write job seekers assume writing a cover letter is a waste of their time.

I’ve been told, «nobody reads it. So, what should go in your cover letter? One of the biggest trends in cover letters right now is the concept of «disrupting» the reader. When you surprise them, or as we like to say, get them at «hello,» you create a connection that sparks greater interest in you as a candidate. In the marketing world, this technique is called «storytelling. And, it’s write companies get us to go letter knowing nothing about them, to falling in love with them. At my company, we offer cover letter reviews as part of our service.

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We literally read hundreds of cover letters each week, offering advice on how to tweak them to be more disruptive. More than a few of our members deal with initial writer’s block. Identify what the company does that is different, special, and unique. Think about the job you are applying for and how you’ve come to learn its importance. Ask yourself what life experiences have taught you how the work the company does makes a difference.

When you find the answers to the questions above, you can start to connect the dots between your values and beliefs and those of the employer. This is the story you should tell. This is the story they really want to hear. Example: «Your hospital equipment made my grandma’s final days peaceful. One of our members want to apply for a business development role at a medical equipment supplier. When I asked him the questions above, he shared a moving story about his grandmother’s final days of life in the local hospital.

Several of the pieces of equipment in her room had the logo of the company on it. So, in his cover letter, he shared this story and how he knew their products made a difference in the lives of the patients AND the loved ones watching them suffer. It helps to get the cover letter in someone’s hands. While this storytelling technique can improve the chances you get an interview, it doesn’t help you get through the company’s online ATS. That’s why if you take the time to write one, you should also go the extra step and do what you can to network into the company so you can get your disruptive cover letter in someone’s hands. Or, at least directly in their email inbox. 781 64 288 64 288 64S117.

Cover letters are an important part of your job search toolkit. A cover letter serves as an introduction and is sent to the employer with your resume. Review an example of a cover letter before you begin writing your own. Type the date at the top left corner of the page. Double-space again and type the recipient’s name and address.

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